Digital Banking: Shaping User Experience of the Future
2023-10-27

ALTEN partnered with a leading French bank to design innovative digital banking experiences tailored for the mobile-first “Digital Natives” generation. Leveraging advanced UX/UI design, full-stack development, and agile project management, ALTEN helped the bank rapidly launch new features, enhancing customer engagement, usability, and overall satisfaction.
Challenges
During its digital transformation journey, the client faced multiple challenges. First, tech-savvy, mobile-first users expected intuitive, seamless, and personalized banking experiences, requiring rapid adaptation in interface design and feature implementation. Second, the bank’s digital ecosystem was highly complex, involving the integration of mobile apps, online banking platforms, chatbots, and robo-advisors to ensure smooth information flow and efficient operations. Additionally, handling large volumes of sensitive financial and customer identity data required strict regulatory compliance and robust security measures. Finally, in a competitive market, the bank needed to rapidly deploy new features while maintaining high quality and superior user experience to meet growing customer and business demands.
Solutions
To address these challenges, ALTEN provided a full lifecycle digital banking UX design and development solution, supporting the client from requirement analysis to system deployment.
- The team began by conducting in-depth research with marketing, online banking, and customer service teams, combining user behavior studies and surveys to define new features and services that meet real user needs.
- ALTEN designed a secure and scalable system architecture, integrating mobile apps, web platforms, and back-end systems through microservices and APIs to support high concurrency and ensure system reliability.
- In project management, ALTEN applied agile development and Scrum methodologies, coordinating cross-functional teams to deliver iterative cycles of new features while continuously optimizing the product.
- On the technical side, ALTEN developed chatbots, robo-advisors, SMS transfers, and automated identity verification tools, combining full-stack development and UX/UI design to provide responsive, mobile-friendly, visually appealing interfaces that simplify complex banking workflows into intuitive experiences.
- Throughout development, strict data encryption, authentication, and access control measures ensured compliance with GDPR and local regulations.
- ALTEN also conducted workshops, training sessions, and regular reviews with the client’s teams to facilitate knowledge transfer and capability building, ensuring internal teams could continuously manage and optimize the system.
- The architecture was designed with scalability in mind, supporting future feature expansions and business growth while providing long-term flexibility and maintainability.
Outcomes
- Enhanced Customer Experience: Significant improvements in usability, personalization, and accessibility across mobile and online platforms.
- Accelerated Digital Transformation: Rapid deployment of new features allowed the bank to stay competitive in a fast-evolving digital landscape.
- Innovation and Engagement: Successful implementation of chatbots, robo-advisors, and identity verification tools enhanced customer interaction and trust.
- Secure and Compliant: Systems met GDPR and local regulatory requirements, ensuring the safety and integrity of sensitive data.
- Highly Scalable: Architecture supports future feature expansions and business growth, providing lasting support for the bank’s long-term digital strategy.

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