A leading car manufacturer partnered with ALTEN to develop an e-commerce platform, enabling customers to select, customize, and purchase vehicles online, with financing, trade-in, and dealership delivery options.

Challenges

The client faced several key challenges in launching a digital sales channel. Customers expected a seamless, end-to-end online car buying experience, which required integrating vehicle selection, customization, financing, and trade-in valuation. The platform needed to deliver high performance across web and mobile devices while providing an intuitive, visually appealing user interface. Additionally, effective communication and marketing strategies were required to drive adoption and engage customers digitally.

Solutions

ALTEN deployed a multidisciplinary team of 18 consultants, including developers, UX/UI designers, agile coaches, and digital marketing experts, to cover all aspects of the e-commerce and web business. The team managed digital project coordination, aligning all internal and external stakeholders under Product Owners and Scrum Masters. Front-end and back-end development was executed across Android, iOS, and web platforms, ensuring seamless functionality and performance. UX and UI designers created visually appealing interfaces and optimized user journeys for simplicity and efficiency. Finally, the digital marketing and communication experts defined strategies for promoting offers, engaging customers, and maximizing platform adoption.

Outcomes

• Seamless Online Experience: Customers can browse, customize, and purchase vehicles fully online.
• Integrated Services: Financing options, trade-in evaluations, and delivery scheduling are embedded in the platform.
• Cross-Platform Functionality: The platform performs efficiently on mobile (iOS/Android) and web interfaces.
• Enhanced User Experience: Optimized UX/UI design improves usability, engagement, and customer satisfaction.
• Successful Digital Marketing: Well-defined marketing strategies drive adoption and strengthen brand presence online.